Michael Gitter, Sylvie Vaccari, and Carol Bobolts are attuned to popular culture. Michael and Sylvie are the creators of Max Custom Media, a media company that created m@x RACKS free postcards and other creative ambient media properties. They are also the authors of Do You Remember?, a series of three wildly popular nostalgia books. Carol is a principal at Red Herring Design, a hot NYC design firm.
